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A draft is an AI-generated direct message that Outpulse creates for a specific lead inside a campaign. Each draft is written using your tone profile, your ICP, the lead’s profile data, and any campaign-specific context you’ve added. Drafting happens inside a campaign — not on a per-lead basis from the Leads page. To generate drafts you import leads into a campaign first. → Campaigns

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Generating drafts

From a campaign’s detail page:
  • Generate Drafts (n) in the header bulk-drafts every pending lead (up to 100 per request — the UI batches if needed)
  • Generate Draft on any individual lead card drafts that single lead
Each successful draft is 0.25 credits, deducted from the workspace owner’s balance. Failed generations are free. The campaign page polls in the background while drafts are running, so you’ll see drafts appear card-by-card as they finish — you don’t have to wait for the entire batch. [IMAGE: Screenshot of a campaign mid-generation showing the progress bar and drafts appearing]

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Reviewing a draft

Read the draft carefully before sending. Good drafts:
  • Sound like something you’d actually write
  • Reference specifics from the lead’s bio or context
  • Open a conversation rather than make a hard pitch
  • Stay an appropriate length (X DMs are plain text up to 10,000 characters)

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Editing a draft

Click Edit on any drafted lead’s card to open the inline editor. The editor has a quick-emoji picker and a character counter. Saving updates the draft in place. X DMs are plain text: emojis, line breaks, and links work; bold/italic formatting is stripped on send.
Even if a draft is 90% right, make the small edits to get it exactly right. Editing is free, and it’s the easiest way to keep quality high.

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Regenerating a draft

Click Regenerate on any drafted lead’s card. The draft is replaced with a fresh attempt that uses the latest workspace ICP, tone profile, and campaign context. Regenerating costs the same 0.25 credits as the initial generation — each regeneration is a fresh AI call.
If you change your Campaign Context mid-batch, existing drafts don’t update automatically. Use Regenerate on the leads you want to refresh.

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Campaign context

The Context button at the top of a campaign opens a 2,000-character guidance field. Use it to override workspace-level framing for this specific campaign — for example, “skip the demo offer, drop a Loom link instead.” Context is included in every draft for this campaign going forward. → Campaigns: campaign context

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Edit-and-learn

Outpulse tracks every edit you make to a draft. Over time, the AI uses these patterns to improve your tone profile — consistently shorter sentences, removed phrases, different opening styles all feed back in. After a few weeks of use, you’ll find yourself editing less and less. This happens passively. No configuration required.

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Draft quality checklist

Before clicking Send, ask:
  • Does it sound like me?
  • Is it specific to this lead, not generic?
  • Does it invite a response rather than close the conversation?
  • Is it the right length?
  • Would I be proud to send it?
If any answer is no, edit or regenerate.