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A campaign is the primary way you send DMs in Outpulse. You pick monitors as sources, import their leads, generate a personalized DM for each one, and let Outpulse send the batch at a human-like pace. [IMAGE: Screenshot of the Campaigns list showing campaign cards with status pills and progress counters]

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How a campaign works

1

Import leads from monitors

Pick one or more monitors as sources. Outpulse pulls in matching leads, skipping anyone already imported into another campaign in this workspace.
2

Generate DM drafts

Click Generate Drafts to draft a personalized DM for every pending lead using Claude. Each draft uses your ICP, your tone profile, and any campaign-specific context you’ve added.
3

Review and edit

Drafts appear card-by-card as they finish. Edit, regenerate, or skip individual leads before sending.
4

Send DMs

Click Send DMs and Outpulse enqueues every drafted lead. Sends are paced with human-like delays and respect your daily caps and posting schedule.

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Creating a campaign

Go to Campaigns → New Campaign. The form has three steps:

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1. Name your campaign

A label for your reference, e.g. “SaaS founders Q2 outreach”.

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2. Pick source monitors

Select one or more monitors as the lead source. You’ll see a per-monitor preview showing how many leads are importable at the current threshold and how many would come in if you imported everything.
Leads that have already been imported into any other campaign in this workspace are excluded automatically — no prospect is contacted twice.

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3. Choose an AI score threshold

If you import in AI-curated mode, only profiles whose AI fit score is at or above this threshold are pulled in. Available thresholds: 5, 6, 7, 8, 9.

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Import mode

Two buttons at the bottom of the form: The campaign is created in draft status and you’re taken straight to its detail page.

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Campaign detail page

Each campaign has a detail page that shows every imported lead as a card, filterable by status. From here you generate drafts, review them, and send. [IMAGE: Screenshot of a campaign detail page with the lead grid, action buttons, and status filter]

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Lead statuses

Use the filter pills at the top of the page to view a single status.

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Action buttons

The campaign header has four primary actions:
  • Context — open the campaign-context modal (see below)
  • Pause / Resume — toggle whether the campaign continues sending
  • Generate Drafts (n) — bulk-draft every pending lead
  • Send DMs (n) — enqueue every drafted lead

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Lead cards

Each card shows the lead’s avatar, handle, bio, follower count, AI score, and DM eligibility. Once a draft exists you can:
  • Edit — open a full editor with character count and emoji picker; X DMs are plain text up to 10,000 characters
  • Regenerate — re-draft this lead with the latest context (charges 0.25 credits)
  • Re-send — retry a failed or stuck queued lead

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Campaign context

The Context button opens a per-campaign instruction box for the AI. Use it to override workspace-level framing for this specific batch — for example:
“These leads are early-stage SaaS founders who tweeted about churn. Emphasize retention metrics, skip the demo offer, drop a Loom link instead.”
Up to 2,000 characters. The workspace ICP and tone profile still apply — campaign context only overrides them where they conflict.
Saving a new context doesn’t re-draft existing leads. Use Regenerate on individual leads (or delete drafts and re-run Generate Drafts) to refresh them with the new context.

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Drafting

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Bulk generate

Click Generate Drafts (n) to draft every pending lead in one batch (up to 100 per request — the UI batches if needed). Each successful draft charges 0.25 credits to the workspace owner. The page polls quietly in the background, so drafts appear card-by-card as they finish — you don’t have to wait for the entire batch.

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Single-lead generate / regenerate

On any card, click Generate Draft (if pending) or Regenerate (if already drafted). Regeneration also costs 0.25 credits and replaces the existing draft.

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Editing

Click Edit on any drafted lead to open the inline editor. The editor includes a quick-emoji picker and character counter. X DMs are plain text: emojis, line breaks, and links work; bold/italic formatting is stripped on send.

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Sending

When you’re satisfied with the drafts, click Send DMs (n) in the header. What happens:
  1. Outpulse creates a QueuedAction for each drafted lead, scheduled with a cumulative human-like delay so the batch is paced naturally
  2. The campaign flips to active status
  3. The per-workspace queue worker picks up each row when its scheduled time arrives, applies daily caps and schedule rules, then sends via the X API
  4. 5 credits are deducted on each successful send
Re-clicking Send DMs is safe — it skips leads that already have a queued action attached (idempotent).

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Re-sending a failed lead

If a lead lands in failed status, click Re-send on its card. The send is re-enqueued with a fresh QueuedAction.

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Pausing and resuming

Click Pause in the header to flip the campaign to paused. Already-queued sends will still go out (they’re independent rows on the workspace queue) but no new sends will be enqueued from this campaign until you Resume. Use this if you spot an issue mid-send and want to stop the bleeding while you investigate.

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Deleting a campaign

From the campaigns list, click the trash icon on any card. Deleting removes the campaign, its CampaignLead rows, and any unsent drafts. DMs that have already been sent are not affected — they stay in your Outbound Tracker.
Deleting a campaign permanently removes all its drafts. There’s no recovery. If you want to stop sending without losing drafts, Pause the campaign instead.

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Cost summary

Failed drafts and failed sends do not consume credits. → Full credit cost breakdown