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The ROI tracker on the Credits page shows you the unit economics of your X outreach compared to the industry benchmark for paid Twitter advertising. [IMAGE: Screenshot of the ROI panel showing cost per engagement vs. Twitter Ads benchmark]

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Metrics tracked

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What counts as an engagement

An engagement is a DM thread where you’ve updated the pipeline status to Replied — hot lead or Replied — warm. Because Outpulse doesn’t poll X for inbound replies, engagements are tracked via your manual status updates in the Outbound Tracker.

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Why compare to Twitter Ads?

Twitter/X Ads is the most common alternative for reaching people on X. The benchmark cost-per-engagement gives you a reference point for the value Outpulse delivers relative to the paid alternative. Outpulse outreach is typically significantly cheaper per engagement because:
  1. You’re reaching people who are already in a relevant conversation — not cold audiences
  2. Personalized DMs get higher response rates than ads
  3. You’re paying for AI compute and API calls, not ad auction prices

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Date range

Use the date picker to compare ROI across different periods — useful for seeing improvement over time as your tone profile and ICP are refined.

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Improving your ROI

The main levers for improving cost per engagement:
  • Raise your intent threshold — fewer signals, but higher quality → better reply rates per post sent
  • Improve your tone profile — more authentic drafts → higher reply rates
  • Use bulk generation — generate multiple drafts in one session for efficiency
  • Review and skip low-quality signals — don’t spend credits on posts that clearly aren’t buyers